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Free tools

Free SEO & PPC tools built from real client work

23 free tools for SEOs, marketers and PPC managers, covering technical SEO, Search Console analysis, keyword research, content and paid search. Everything runs in your browser, so your data never leaves your device.

  • 23 tools
  • No sign-up
  • 100% private
  • Free for client work

Technical SEO Tools

Generate canonicals, hreflang, schema and redirect maps, and slim down images for faster pages.

View all Technical SEO tools

  • Hreflang Tag Generator

    Build a complete, reciprocal set of hreflang tags for every language and region version of a page, x-default included.

  • Canonical Tag Generator

    Create a rel="canonical" tag for any URL, plus the HTTP header version for PDFs, images and other non-HTML files.

  • Bulk 301 Redirect Generator

    Turn a list or CSV of old and new URLs into ready-to-paste 301 redirects for Apache, Nginx or WordPress.

  • Bulk SEO Checker

    Check status codes, robots tags, canonicals, titles, meta descriptions and H1s for a whole list of URLs in one pass.

  • FAQ Schema Generator

    Create a styled FAQ accordion with matching FAQPage JSON-LD, ready to paste into WordPress, Shopify or any site.

  • Bulk WebP Converter

    Convert batches of JPG, PNG and BMP images to WebP in your browser, see the size saved and download them as a ZIP.

  • SVG Optimiser

    Strip editor bloat from SVG files, round path precision and see the exact bytes saved, with a live preview.

Search Console Analysis Tools

Turn Google Search Console exports into quick wins, decay alerts and realistic CTR forecasts.

View all Search Console tools

  • Striking Distance Keywords Tool

    Find keywords ranking on page two and three of Google, grouped by page and ranked by how much traffic they could win.

  • Content Decay Checker

    Spot pages and queries losing clicks period on period, triaged by severity, with an exportable refresh plan.

  • Organic CTR Benchmark Tool

    Build your own CTR-by-position curve from Search Console and find the queries whose titles and metas underperform.

Keyword & SERP Research Tools

Build keyword lists, craft search operators and preview how your listings look in Google.

View all Keyword Research tools

  • Keyword Mixer

    Combine prefix, root and suffix lists into every keyword permutation, with match types ready for Google Ads.

  • Google Search Operators Builder

    Build advanced Google search queries from 30+ SEO presets or a click-to-build operator panel.

  • SERP Snippet Preview Tool

    Preview your title tag and meta description on desktop and mobile, measured by pixel width as Google truncates them.

Content & Internal Linking Tools

Clean up copy for your CMS, audit anchor text and build smarter internal links.

View all Content tools

  • Internal Linking Tool

    Automatically add internal links to an article from a keyword-to-URL list, with rules that prevent over-linking.

  • Anchor Text Checker

    Cross-reference Search Console with a Screaming Frog crawl to find pages internally linked with weak, generic anchor text.

  • Word Counter & Reading Time

    Count words and characters as you type, estimate reading time at four speeds and see sentence and word-frequency stats.

  • Word to Clean HTML Converter

    Strip the inline styles, spans and junk attributes that Word and Google Docs add, leaving clean, semantic HTML for your CMS.

  • Remove Links from HTML

    Strip, de-duplicate or sample the links in a block of HTML while keeping all of the visible text.

  • AI Summary Button Generator

    Create "Summarise with ChatGPT, Claude, Perplexity and more" buttons for your blog posts, styled to match your site.

  • Resource Links Block Generator

    Build a styled "Further reading" block of useful links with titles and descriptions, ready to paste into any page.

PPC & CRO Tools

Plan Google Ads structures, model ROAS and check whether your test results are real.

View all PPC & CRO tools

  • Google Ads Campaign Structure Builder

    Plan ad groups, keywords, responsive search ads and negatives, then export a bulk upload CSV for Google Ads Editor.

  • ROAS Calculator

    Work out break-even ROAS from your margins, then model revenue and net profit at any ad spend.

  • A/B Test Significance Calculator

    Check whether an A/B test result is statistically significant, with confidence level, uplift and p-value.

Why use them

Free tools, built properly

Private by design

There is no server processing. Search Console exports, client URLs and campaign data stay in your browser, so you can use the tools on confidential accounts without a second thought.

Made for real workflows

Every tool began as a shortcut for a recurring agency task, such as mapping migration redirects, finding page-two keywords or sanity-checking a ROAS target, and was then refined on live client work.

No accounts, no limits

Open a page and start working. There are no trials, credits or email gates, and the output is yours to use wherever you like.

FAQs

Frequently asked questions

Are The Search Foundry tools free?

Yes, completely. There are no accounts, no usage caps and no paid tier. You are welcome to use the output in client work and commercial projects without attribution.

Is my data uploaded when I use a tool?

No. Every tool runs in your browser using JavaScript. Files you open and text you paste are processed on your own device and never sent to our servers, which makes the tools safe for client and confidential data.

Who builds these tools?

They are built by Pierre Cochart, founder of The Search Foundry. Each one started as a fix for a problem in real SEO or PPC client work before being made public.

Do the tools work offline?

Once a tool page has loaded, most tools keep working without an internet connection because all the processing happens locally.

Can I suggest a new tool?

Please do. New tools are added regularly, and many come from suggestions. Get in touch with the problem you are trying to solve.

Work with The Search Foundry

Tools only go so far. We go further.

The Search Foundry plans and runs SEO and PPC campaigns that turn search visibility into enquiries and sales.

Talk to the team See what we do